The Marketing of Sport

by Simon Chadwick

Publisher: Pearson Education

Written in English
Cover of: The Marketing of Sport | Simon Chadwick
Published: Pages: 555 Downloads: 59
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Subjects:

  • Sales & marketing management,
  • General,
  • Marketing - General,
  • Business & Economics,
  • Sports & Recreation,
  • Marketing,
  • Sports,
  • Business/Economics

Edition Notes

ContributionsJohn Beech (Editor)
The Physical Object
FormatPaperback
Number of Pages555
ID Numbers
Open LibraryOL10288115M
ISBN 10027368826X
ISBN 109780273688266

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This book sets an agenda for the future development of sport marketing and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation of this globally valuable and increasingly important sector, making it an ideal text for undergraduate and postgraduate students on sport, marketing and general business degree programmes.5/5(1).

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Simon Chadwick is Professor of Sports Enterprise at Salford University, Manchester, UK, where he is a member of the Centre for Sports also works as Director of Research at the Josoor Institute in Qatar. His interests are in the areas of sports business strategy, sports marketing, and geo-politics and sport.

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