The Marketing of Sport

by Simon Chadwick

Publisher: Pearson Education

Written in English
Cover of: The Marketing of Sport | Simon Chadwick
Published: Pages: 555 Downloads: 59
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  • Sales & marketing management,
  • General,
  • Marketing - General,
  • Business & Economics,
  • Sports & Recreation,
  • Marketing,
  • Sports,
  • Business/Economics

Edition Notes

ContributionsJohn Beech (Editor)
The Physical Object
Number of Pages555
ID Numbers
Open LibraryOL10288115M
ISBN 10027368826X
ISBN 109780273688266

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Learn sport marketing with free interactive flashcards. Choose from different sets of sport marketing flashcards on Quizlet. Efforts to sell sports products without an official relationship with a sports entityMay or may not include a sports theme Leagues and teams do things to improve the game Marketers offer products in lieu of sponsorship As part of the marketing mix marketers may do many different creative things instead of investing in expensive sponsorships. Sports marketing is a subdivision of marketing which focuses both on the promotion of sports events and teams as well as the promotion of other products and services through sporting events and sports teams. It is a service in which the element promoted can be a physical product or a brand name. The goal is to provide the client with strategies to promote sports or to promote some other.   A Career In Sports: Advice from Sports Business Leaders answers these questions and many more. This book captures advice from 31 sports executives working in areas such as college athletics, pro sports, sponsorship, and player personnel.

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This book sets an agenda for the future development of sport marketing and raises the profile of sport as a focus for academic study. The reader is also encouraged to develop a critical appreciation of this globally valuable and increasingly important sector, making it an ideal text for undergraduate and postgraduate students on sport, marketing and general business degree programmes.5/5(1).

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UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions.

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Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport.

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Simon Chadwick is Professor of Sports Enterprise at Salford University, Manchester, UK, where he is a member of the Centre for Sports also works as Director of Research at the Josoor Institute in Qatar. His interests are in the areas of sports business strategy, sports marketing, and geo-politics and sport.

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